ʔi čəxʷ — Welcome.
Our Experience
Our family office has over four decades of combined leadership across governance, negotiation, cultural revitalization, and major project delivery, Chief Ian Campbell and Simon Baker bring a rare depth of experience.
Their work bridges Indigenous and institutional worlds delivering trusted partnerships, shaping public policy, and advancing economic reconciliation grounded in community priorities.
Chief Ian Campbell
Managing Partner
Chief Ian Campbell is a Hereditary Chief of the Sḵwx̱wú7mesh Úxwumixw (Squamish Nation) and a seasoned negotiator, cultural leader, and strategist with over 25 years of experience advancing Indigenous rights and economic reconciliation. He has held numerous leadership roles within the Squamish Nation Council, including serving as spokesperson and lead negotiator on major intergovernmental, industry, and land-use agreements.
Chief Campbell holds a Master of Business Administration (MBA) in Aboriginal Business and Leadership from Simon Fraser University, where he was recognized for bridging Indigenous governance systems with contemporary business strategy. He also studied at the University of British Columbia, focusing on First Nations language revitalization and cultural preservation.
Across sectors—from energy and infrastructure to land development and conservation—Chief Campbell has helped structure transformative partnerships that honour Indigenous title, protect cultural values, and generate lasting community benefit. His leadership has shaped landmark agreements including multi-billion-dollar land acquisitions, co-governance frameworks, and Indigenous equity participation in large-scale projects.
Chief Campbell’s approach blends cultural fluency, political diplomacy, and sophisticated deal-making, making him one of Canada’s most respected voices in Nation-to-Nation negotiation and Indigenous economic development.
Simon Baker
Managing Partner
Simon Baker is a founding partner of BBSPA and a relationship-driven negotiator from the Sḵwx̱wú7mesh Úxwumixw (Squamish Nation). With a deep commitment to cultural advocacy and community revitalization, he specializes in forging strategic partnerships across the non-profit, public, and corporate sectors to advance reconciliation outcomes.
Simon has played a pivotal role in raising the national profile of the Orange Shirt Society, securing partnerships (including BC Place), leading major sponsorship drives with companies like CP Rail, and building frameworks that support long-term, commissionable partnerships between Indigenous organizations and the private sector.
His strengths lie in trust-based engagement, executive negotiation, and aligning cultural narratives with business priorities to drive meaningful, sustainable collaboration.
Eric Ferris
Strategy & Operations
Eric Ferris brings over two decades of experience in business development, technology strategy, and operational execution to BBSPA. A member of the Johnston Family of the Sḵwx̱wú7mesh Úxwumixw (Squamish Nation), his role in the Baker Brothers family office is grounded in relationship and shared purpose.
Eric has built and scaled ventures across media, technology, and digital marketing, from early-stage startups to enterprise partnerships. His career includes C-suite engagement with major telcos, broadcasters, and studios across North America and internationally, driving go-to-market strategy for emerging platforms in competitive, fast-moving sectors.
As Co-Founder and Managing Director of One Yellow Tree, Eric leads a specialized practice in marketing strategy, digital content, and technology solutions that serves as a delivery partner to BBSPA. His client portfolio spans SMBs to Enterprise, with a focus on translating strategic vision into measurable execution.